“Everywhere there can be a platform there will be a platform”

This may be true, but all growth and success will not be equal. Less than 20% of platforms succeed.

 Today 7 of the worlds most admired brands are digital platforms. Everyone wants to be the next Amazon, Apple, Ant Financial, WeChat or Netflix in their industry.

Taking an industry platform lead in creating and capturing value can transform the industry operating model and the Real Estate industry will be no different.

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Ilse French
The power of SIMPLICITY

The world’s getting increasingly complex. There is much more data, many more choices and a myriad of decisions. 

Customers are craving simplicity; they are “over satisfied” and organisations are finding themselves spending to stand still. This brings up the question whether innovation today is really focused on the need or the problem the customer is trying to solve?

The world’s most disruptive brands understand the power of design thinking and simplicity. We love the Google home page as a search engine. It’s simple, no advertisements, no weather forecasts and no news updates. It fulfills our need to find content in a simple manner. 

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Ilse French