Design Thinking around the customer experience

#Technology on its own does not create new markets or grow business, the #designthinking around the #customer does. The biggest #opportunity for the #RealEstate industry is a shift of focus from building design to design thinking around the problems to be solved for the #occupier. As design thinking is experience based it helps in understanding the reasons occupiers use space and their journey. It provides a better understanding of the business Real Estate players are really in. The #ecosystem and opportunities created through customer experiences are far broader than the traditional focus. Once the design thinking is completed technology becomes the enabler to provide occupiers with an experience they can not get anywhere else.