Customers want seamless and adaptable experiences and they want it NOW How fast can your organisation merge the WHAT with the HOW? Speed of execution is the ultimate competitive edge in customer experience The challenges most traditional organisations face are that of old models/structures, mindsets, behaviours and legacy systems. This limits their ability to execute with speed. We are already seeing a polarisation between organisations that have managed agility to execute with speed and those that are struggling.This divide will continue to grow as customers get more impatient. Execution with speed on UX requires implementing the right solutions fast by: 1.Making speed of execution a priority, set defined goals and create the sense of URGENCY 2.Integrating Employee Experience(EX) and the User Experience(UX) 3.Empowering, reskilling and trusting employees to think and execute like owners of the business 4.Having real time reliable data 5.Identifying and executing on the viable processes for automation by working backwards from the problem to the technology 6.Ensuring that 3rd party providers have the agility to execute with speed Organisational value will only be scaled if there is speed of execution on UX. This speed will be the ultimate differentiator.