When Reed Hastings founded Netflix after having to pay a $40 penalty for the late return of a Blockbuster movie he already knew that the industry required a new operating model. At that stage he could have solved the “problem” by creating a movie return collection service or a programmed reminder to return movies but he chose to #transform the user-experience towards a new industry operating model.

Most of the real estate #innovation today is still focused around #efficiency in products and solutions which have inherent risk of being replicated or commoditized. Cost efficiency innovation only works when competing against high cost players, once the market drops additional innovation is needed.

However like the Netflix example the real opportunity lies in transforming the industry operating and moving from a product/solution ->platform-> ecosystem->industry operating model. This creates exciting new opportunities like smarthomes transforming the retirementliving operating model or #data transparency and exponentialtechnologies moving real estate investment towards a platform.